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Winter 2003 Newsletter
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Individuals Anchor Philanthropy, Study
Shows
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When it comes to philanthropy in Hampton Roads, individuals
are the anchor of nonprofit fundraising. A regional
philanthropy study showed that 50 percent of nonprofits
surveyed reported an increase in individual giving during the
previous 12 months. The regional trend mirrors a national one
that has seen a rise in individual giving as corporate and
foundation giving has fallen in tandem with investment
portfolios.
The study was conducted in November by The Norfolk individual
donors gave seven times more money to area non-Foundation and
the Hampton Roads chapter of the Association profits than
businesses and three times more than foundations. of
Fundraising Professionals (AFP). It was based on a survey of
30 When it came to predicting upcoming sources of funding,
Hampton Roads nonprofits that ranged from those having one
Light believes nonprofits may be too optimistic about
foundation staff member to one with more than 2,000
employees. The survey looked at charitable giving from
individuals, businesses, foundations, special events and
other sources, including government nationwide have seen a
decline in their endowments during the past grants. Survey
results were presented at a National Philanthropy Day seminar
sponsored by the regional AFP chapter.
“Individual donors are the workhorses of philanthropy,” says
To view more detailed results of the philanthropy study visit
Angelica D. Light, president of The Norfolk Foundation. In
2001 individual donors gave seven times more money to area
nonprofits than businesses and three times more than
foundations.
When it came to predicting upcoming sources of funding, Light
believes nonprofits may be too optimistic about foundation
giving. Sixty-one percent of those surveyed predicted that
foundation gifts would likely increase in the next year.
Since foundations nationwide have seen a decline in their
endowments during the past year, their grantmaking ability is
likely to be reduced, Light says.
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